PIXIE is a synergy between the inventor and the explorer. Between a mother and a daughter. Between the values and the opportunities. Founder, Darta and Ingrida are aware that nothing has to be sacrificed: neither time, nor the planet, nor quality or confidence. PIXIE is not only a way of life that makes sense to both of them but also a symbol of their power when working in a team - everything falls in its right place. Each piece of clothing is based on three things we highly value: universality, ease and statement. PIXIE stays faithful to black and white, making sure that every additional color is selected mindfully. Feminine and masculine cuts are combined when creating the non-seasonal apparel, enabling the wearer to consort to any occurrence.
PIXIE Won't Play preserves its ethical values by putting an emphasis on sustainability. Women who wear PIXIE are aware not only of themselves but of their surroundings as well: that is why recycled materials, eco-friendly dye and sticking to dead stock is of fundamental importance. They are aware that nature is the closest thing to magic and they stand in guard. Each piece of clothing is a result of a cooperation with the most skilled local artisans and all of the manufacturing work takes place in PIXIE's homeland - Latvia, as the brand stands against third-country workforce exploitation.