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WRÅD is a Focus Design Studio and Innovative Start-UP dedicated to challenging the non-sustainable status quo of the fashion industry through education, innovation and design.
Born as a non-profit educational movement, WRÅD is today developing innovative design products with purpose, engineered to meet the true needs of society and nature, like GRAPHI-TEE Endorsed by Perpetua - a t-shirt which repurposes graphite powder otherwise wasted in landfills in the dyeing process, eliminating the use for chemical pigments. A process inspired by an ancient Roman dyeing technique here re-imagined
for a better future.