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Up-fuse believes that small actions can make a big difference.
With plastic bags taking almost 1000 years to decompose, it is one of the main environmental issues around the globe. Especially in Egypt, where Up-fuse is based. Egypt is facing daily pollution to an extreme extent – and therefore we need to make a change. Up-fuse has developed techniques to upcycle plastic bags, transforming them into sustainable fashionable bags and accessories. Reducing waste also means reusing existing waste. One bag produced can hinder almost 30 plastic bags from being thrown away.
Garbage collectors, artisans, designers, sewers are ALL part of Up-fuses’ local production. Up-fuse bags are sustainably produced in their in-house workshop by their talented local sewers. They constantly work together to develop and improve new products and designs. All of their fashion items are produced locally.
Up-fuse works with the local NGO “Roh El Shabab” in Manshayet Nasr (the “Garbage City” in Cairo) to produce the recycled plastic material. A part of their revenue goes back to the NGO to support its activities as providing education and health awareness to the Mansheyet Naser community. Currently 16 women work for Up-fuse to create their recycled material.
Throughout the production process, they adhere to their ethical approach: supporting fair and local production, creating awareness and offering solutions to current environmental issues.