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Fullalove is an environmental and eco conscious fashion brand based in Leicester, England. Created by Founder and Head designer Millie Fullalove in 2018. In launching Fullalove, Millie wanted to bring together her two passions, fashion and sustainability, and use her creativity to disrupt the fashion world in a positive way.
After studying lingerie and swimwear design at Leicester’s De Montfort University, Millie opened her own design studio in 2018, and began building her freelance portfolio.
It was her first hand experience of seeing just how damaging and toxic the fashion world was becoming, that kickstarted Millies journey to found Fullalove and so she began researching further into the modern industry.When launching Fullalove, Millie was looking for fabrics that would be biodegradable and sustainable. Fullalove uses Bamboo and hemp-based fabrics, as well as GOTS certified organic cottons.
Fabric dying is also a major polluting factor in fashion as a result, Millie created a ‘non-toxic’ collection which swaps artificial dyes and colours, for natural dyes such as raspberries, spinach, nettles and red cabbage.
We hope you love it as much as Millie and the Fullalove team have loved creating it. Because fantastic fashion and great style doesn’t have to come at the expense of our planet’s resources.