By: Eline Steurs
BrownMill Company, BrownMill for short, began as an initiative to express creativity and design abilities. The idea was to make money off of doing what they loved—creating. Whether it was making bow ties, t-shirts or organizing school programs, they loved the idea of engaging their immediate community and building a culture around it. The name of the brand originated from a mix of the founder Justis Pitt-Goodson grandparents’ names (John “Brown” Pitt and “Mil”dred Pitt).
“They both lived their lives as hardworking and creative individuals and that’s what we base our brand’s foundation on.”
Back in 2018 BrownMill Company began their intentional sustainability efforts. BrownMill Company began to research the impacts of textile waste and the effects of fast fashion. They felt that it was their duty to do what they could to incorporate natural and/or upcycled textiles into BrownMill’s production practices. With this, BrownMill Company also encourages many of their customers and supporters to not only "wear" the clothes but to also "own" them. Sustainable Development Goal 10, the SDG of the month, addresses Reducing Inequalities. BrownMill Company has never let their setting, situation, nor the socioeconomic stigmas attached to them as young, black “create-preneurs” hold them back.
“Just like a car with maintenance issues, you would take it to get serviced, tuned up, or inspected. We want to instill that same valued relationship between our customers and our clothing; if there is an issue with a garment, instead of throwing it away we encourage getting them tailored or repaired."
Sustainable Development Goal 10, the SDG of the month, addresses Reducing Inequalities. BrownMill Company has never let their setting, situation, nor the socioeconomic stigmas attached to them as young, black “create-preneurs” hold them back. BrownMill Company upholds the doctrines of the Circular Economy, an economic system that focuses on eliminating waste and the effective use of resources continually, throughout all of their business operations.
“When we host our Pop up shops we make it a point to collaborate with like minded local business owners, to increase both awareness and revenue for all parties involved. Every Summer our brand holds a weekly basketball camp in our home-town Piscataway, NJ to empower and promote healthy living within the community.”
In addition, BrownMill Company co-sponsors a community garden in Newark, New Jersey called “Giving 1/10th” that provides fresh and organic vegetables to Newark residents. BrownMill’s aims to solve pressing issues in the world with their lifestyle and their products.
BrownMill’s style can be described as a crossroad between the sartorial tailoring style, American heritage workwear and utility. They love to take classic canvases like denim jackets, dad caps, and worker’s pants and give them a twist.
“We have many ethnic cultures and heritages within our team that influence how we design and frame our collections, this can be seen throughout our work.”
In the future, BrownMill Company wants to continue to create and release quality, craft and well designed garments that are sustainably forward, break boundaries and most importantly promote inspiration. BrownMill Company is proud to keep their consumers on their toes and they want to keep doing that in genuine ways. Engagement with their community is also something that is very important to BrownMill Company. They hope to be able to expand their community basketball games to other areas outside of New Jersey.
“We recognize our responsibility to acknowledge our community's physical and mental health and have thus made it a priority to generate spaces that promote just that. BrownMill Company is not simply a brand but a lifestyle, and we plan to consistently make that known.”
Shop BrownMill Company at The Canvas Williamsburg , The Canvas Antwerp, and on our online store.