the story behind:

four seasons total landscaping t-shirt

By: Georgia Cassidy 

January 4, 2021

After several days of debilitating anxiety, sleep deprivation, and relying on Steve Kornacki as my emotional rock, I woke up on November 7th feeling a bit of levity. The election results were becoming clearer and, although Biden wasn’t the choice of many, the reality of having a White House vacant of Donald Trump seemed to be the equivalent of a really promising acid trip. 

I was on the 6 train, uptown, when a masked stranger across from me looked up from his phone, “We did it. Biden won.” There were tears, high pitched screams from the rest of the car. I broke COVID protocol and hugged someone I had never met. Later that day, I joined millions around our country in dancing and laughing and celebrating - a collective recollection of joy. 

Most of us didn’t realize an almost 80-year-old white man could make us that happy. For a brief 24 hour period, those who voted in favor of some semblance of humanity felt relief. This emotional exhale would have been enough for us to log that Saturday as a truly iconic moment in history—but there was more joy to be savored. As the sun went down, I was made aware of Rudy Giuliani booking a local landscaping company in Philadelphia for the Trump campaign to publicly stomp their feet about losing the election. Our country was formally introduced to Four Seasons Total Landscaping and November 7th, 2020 would be known as the greatest day for American media. 

Via Getty Images

In an effort to ensure a perfect headline never died, I decided it was important to memorialize the moment with…merch. This was not a unique idea. After designing the initial Four More Seasons t-shirts with my friend Samantha, we saw a few different fundraisers pop-up in what can only be described as an e-comm celebration of IRL satire. We originally planned to print a few shirts for our nearest and dearest, when a friend who had partaken in sidewalk sale fundraisers said we should sell them online. 

With the upcoming Georgia senate run-off, it was an obvious choice for us to put the money back into the funnel by donating profits to the senatorial races and the organizations doing the real work to drive voter turnout. I spoke to a few people who are involved in grassroots organizing in Atlanta, along with a friend who is more familiar with the political landscape down in GA. I felt it was important to speak with those who have the knowledge and experience far greater than my own within the political action space - to make sure that we were putting money in the right place and with proper sensitivity. For us, that meant focusing funds on Black and Brown led organizations that were at the forefront of turning Georgia blue during the presidential run.

We had slated 300 shirts which sold out within the first day. Overall, we sold 500 shirts and raised a little over $10k in profit, all of which was given to New Georgia Project Action Fund, Fair Fight, Mijente, and Win Both Seats.

As someone who doesn’t work in politics or within affiliated organizations, the takeaway here is that we can all find ways to participate. Anyone can use the tools they have to raise awareness, crowd fund, or otherwise. For us, it was using design skills and the ability to get an idea off the ground quickly. I personally don’t have $10,000 to give to C4 non-profits in aiding a senate race in Georgia, but 390 customers buying 500 t-shirts sure did. 

After the chaos that was 2020, all of us are armed with more knowledge about the systems we live within and, more importantly, a greater curiosity in learning how they need to change. As a New Yorker, I had a full blown conversation about Lee County Florida demographics with a friend of mine who is from Rhode Island. That really happened. If this year did nothing else, it forced necessary conversation. It made many of us think bigger than ourselves, listen to the voices who should be leading, and expand our awareness of this very odd country we call home. And as long as the priorities are in the right place (which is not something to be overlooked), we should all feel empowered to keep learning and finding ways to get involved—even if it’s a two day t-shirt sale. 

Via NY Daily News