How did you imagine the day that would change the world forever? In my dreams, I thought it would come in the physical form of a dark billowing cloud, bursts of flames and ambient helicopter noise. Instead, it arrived silently with an unknown start date, leaving us to question everything around and inside of us. It came sooner than expected.
The COVID-19 pandemic can be genuinely considered as a unique event in its scope and influence, never in the history of the modern world have we been so united, but also completely disarmed in front of such disruption. Canceled orders and tons of unsold goods, extreme unemployment rates and loss of livelihoods, mentally exhausting isolation, uncertainty, and lack of understanding of when this is all over may seem that we haven't been left with a single chance. But any crisis, no matter how devastating it may look, offers us a lot of opportunities to start everything over again. The way we want it to be.
With the Covid-19 epidemic shaking the fashion industry and with 40 million garment workers around the world losing their job, large brands with complex supply chains are struggling to verify that products are made in a safe and ethical manner across their extended supply chain. At the same time, transparency matters more than ever: 73% of consumers say they would be willing to pay more for a product that offers complete transparency in all attributes. Brands like The Canvas brands are uniquely poised to capitalize on the demand for transparency, especially within their supply chains, so that consumers can feel good about the benefit their purchases bring to producers.
While we share feelings of uncertainty and powerlessness, we each confront the effects of this growing pandemic in very personal and profound ways. How this plays out, in the end, is still unknown, but it is clear we face a new reality – individually and collectively.